Sustainability is implemented at every step of the product’s life cycle: from the materials and fabrics used in cultivation and production, to the packaging, the marketing material, and the end-of-
life journey. For R4’s first collection, the Concept Collection, presents a blend which brings us back to the roots of the textile industry: hemp and certified organic cotton. Hemp is one of the earliest plants cultivated for textile fibers, and organic cotton is a sustainable alternative to conventional cotton: both of which showcase multiple environmental benefits in comparison to conventional fabrics.
Additionally, 5% of R4’s profits are donated to an environmental non-profit association, TAF – The Animal Fund, which aims to raise awareness on the dangers facing the ocean and its marine life.
In the long-term, the brand aims to become a platform for the normalization of sustainability in the fashion industry, providing numerous wardrobe essentials developed from different sustainable fabrics.